Marketing Manager
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Desirable Qualifications
- Minimum 5 years’ working experience in either PR, marketing or communications, either from a quality B2C / property environment
- Excellent copywriting skills, editing and proofreading skills
- Well versed in social / digital marketing
- Excellent planning, organisational skills, and strong attention to detail
- Proactive and self-motivated, with a professional manner
- Creative approach and experience in content creation
- Experience with collaboration with creative / digital agencies
- Team player with the ability to foster effective working relationships
- Sound knowledge of Outlook, PowerPoint, Excel, Google Analytics, (Sprout Social desired)
- University degree Business / Marketing / Communications or equivalent desirable
In addition to the responsibilities detailed above, all employees are responsible for ensuring that the highest levels of Health and Safety practices are maintained to protect themselves and their colleagues.
Whilst every effort has been made to ensure this profile provides a comprehensive overview of the responsibilities of this role, this job description serves to illustrate the type and scope of duties required for the above post and to provide an indication of the required level of responsibility. It is not exhaustive, and all employees may be required to undertake other reasonable tasks as requested from time to time. They will not however change the general character of the job or the level of responsibility entailed.
Department
Sales & Marketing
Contract Type
Full time
Hours
42.5 hrs
Salary
Competitive
Benefits
- Competitive salary – dependant on experience
- 25 days holiday
- Pension
- 3 x annual salary life cover
- Medical health package
The Candidate
As Marketing Manager you will be primarily responsible for all aspects of development marketing working across multiple developments, as well as support with corporate communications.
Responsibilities
- To manage the effective delivery of marketing campaigns for our Manchester developments to UK and overseas markets
- Manage timely design process and delivery of all marketing collateral including; brochures creation, CGIs, development models, website, and manage stakeholder approval process throughout
- Manage the supply and process of all relevant material required for brochure including; drawings, floorplans, CGIs, photography and copy, from creation through to print production
- Work closely with external design agencies to brief and develop engaging online and offline content and collateral required for campaigns
- Manage the content creation for development social channels, create engaging stories
- Produce strong and relevant copy for marketing literature including; website, social and email
- Ability to generate sales enquiries via multiple channels as well as proactively exploring new ways to reach audiences to help build databases
- Work closely with Sales team to assess quality of leads
- Measure and report regularly on marketing campaign effectiveness
- Coordinate the production of event and exhibition collateral and associated selling agents in the UK and overseas
- Ensure the brand and individual development brands are always well represented in all relevant locations; online (social, website, listings), offline (marketing suite, selling agents’ offices and signage)
- Responsible for good management of development budget, drive effective use of the budget to maximise spend
- In addition to the above, support the Senior Marketing Manager with the creation of a strong corporate content plan and implementation, across all online / offline channels
- Preparation and copywriting of all press releases
- Close management of all Renaker social channels including LinkedIn, Instagram, Twitter
- Work closely with Head of Experience to actively promote residents’ events and community building to a wider audience
- Ensure the smooth and timely throughput of workflow, support Senior Marketing Manager
